Use Maxmind to reduce fraud

Posted on January 29, 2009Categories Hints Tips and Tricks

Maxmind is a third party tool that is integrated with the StoreSecured and helps to identify and reduce the number of fraudulent transactions that are processed by the store. The Maxmind service will check a variety of factors and give a score reflecting the likelihood of fraud for that particular transaction. The following types of checks are done: Is the user connecting from a high fraud country? Is the billing address they have entered close to the location they are … Continue reading “Use Maxmind to reduce fraud”

Ways to increase your sites conversions (part 2)

Posted on January 22, 2009Categories Hints Tips and Tricks

Continuing our series on how to increase conversions this article will cover increasing conversion through the use of unique content. Tell people what to buy. If you sell multiple different types of a certain product tell them which one is the best and why. Use your personal experience to help your clients get over the tough questions. Give folks the information they need to decide what to buy. A buyers guide has been shown to increase conversions by up to … Continue reading “Ways to increase your sites conversions (part 2)”

Ways to increase your sites conversions (part 1)

Posted on January 20, 2009Categories Hints Tips and Tricks

There are a variety of ways to increase the conversions on a website. This article will go over a few things that you can do to build trust. Remember that online you only have a few minutes to make a impression and get your customers to trust that you are a reliable merchant. Include a link to view the shopping cart or a mini cart object in the template. This allows your customers to what is in their shopping cart … Continue reading “Ways to increase your sites conversions (part 1)”

Spam Hints

Posted on January 6, 2009Categories Hints Tips and Tricks   Leave a comment on Spam Hints

Recently many merchants have complained of receiving spam from their own email address.  For instance if my email address is then the email is also coming from Spammers can send email with the from address as anything that they would like and this is a easy way for them to get the emails delivered. Why do the emails get delivered to my inbox even though they are spam? In most cases people setup their own address as a … Continue reading “Spam Hints”